The global vitamins market has been experiencing steady growth over the years, driven by a growing awareness of the importance of maintaining a healthy lifestyle and diet. Vitamins are essential micronutrients that play a vital role in supporting the body's overall health and wellness.
One of the notable trends in the vitamins market is the growing popularity of plant-based and vegan vitamins. Consumers are increasingly looking for products that align with their values and dietary restrictions, and plant-based vitamins provide an alternative to animal-based sources.