Founded in 2013, My Mudra Fincorp Private Limited is a financial services company based in New Delhi, India. Serving as a channel partner for major banks and Non-Banking Financial Companies (NBFCs), My Mudra specializes in distributing a wide range of financial products, including secured loans like home loans and loans against property, unsecured loans such as business and personal loans, professional loans, and credit cards. The company also offers insurance products, encompassing health, life, and term insurance. Employing an integrated approach that combines tele-calling, advertising, direct marketing, referrals, and a blend of physical and digital marketing strategies, My Mudra aims to create a financially stable society by transforming the perception of loans from burdensome obligations to strategic financial decisions.