Google announces the launch of a new digital marketing and e-commerce career certificate in an effort to help job seekers and employers gain the skills needed to succeed in online business.

The new certificate is endorsed by the American Association of Advertising Agencies (the 4As) and the American Advertising Federation (AAF).

Additionally, Google promises to award all US companies with up to 500 Google Career Certificate scholarships to help upskill their employees.

Read more in the next section about today's announcements regarding Google Career Certificates.

Google Career Certificate in Digital Marketing and E-Commerce

Google's new certification program will train job seekers on how to find customers online, sell products or services, and perform marketing analytics and measurement.

The Google Digital Marketing and E-Commerce Certificate will provide hands-on experience with digital marketing tools and platforms, including:

• Canvas
• Constant Contact
• Hoot-Suite
• HubSpot
• Mailchimp
• Shopify
• Twitter
• Google Ads
• Google Analytics

As with all Google Career Certificates, those who earn one are offered job-finding assistance through an employer consortium of more than 150 companies. All companies will consider certificate holders for relevant entry-level jobs.

What are Google Career Certificates?

Google developed Career Certificates in 2018 to support skills in high-demand fields.

Available on Coursera, Google reports that more than 70,000 people have graduated from the program in the US.

Additionally, 75% of graduates say the certificate had a positive career impact, such as a new job, higher salary, or promotion, within six months of completion.

Google Career Certificates are available in fields like data analytics, IT support, project management, user experience (UX) design, and now e-commerce and digital marketing.

Enrollment in a certificate program does not require a degree or experience and can be completed within three to six months of part-time study.

Lisa Gevelber, founder of Grow with Google, states in a press release:

“Technology continues to drive economic growth and job opportunities. It is essential that both job seekers and employers have access to the necessary skills to grow their online presence and unlock new areas of economic potential.

Google is delighted to help through our e-commerce and digital marketing certification and our commitment to enabling all American businesses to upskill their employees at no cost."

To learn more about Google Professional Certificates and how businesses can access scholarships, visit grow.google/certificatesforbusiness.

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